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With 2.9 billion users across the globe, social media may seem like the future. Still, surprisingly enough, email marketing is also running with social media side by side at the same pace. Being a tried a tested approach, email m...

Anyone working in e-mail marketing will be familiar with the old prejudices: the medium is outdated, rarely used, and soon overtaken by social networks.But true is that e-mail is still the first means of choice in corporate and c...