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Agile email marketing is quickly becoming the go-to method for email marketing. This approach allows for a high degree of flexibility and responsiveness to change, which is exactly what businesses need in order to stay ahead of t...

While it is bad not to be able to land in your potential customers’ inbox, it is worse to lose an existing customer.“We miss you,” “Where have you been?” “Long time, no see”are magical phrases ...

It is possible that as the owner of a small company, you’d previously thought that email marketing is not effective and that it is only for large corporations with large contact lists. We feel the need to tell you that it is time...

Choosing the ideal email marketing software to manage your campaigns for sending emails, is a subject that needs a little research and that you take into account some requirements that are essential when making the best choice. T...

The current outbreak of coronavirus is significantly affecting brands and their sales. Amidst this business shutdown and panic, there are questions about how brands should communicate their messages to the people in crisis effect...

If you use transactional emails in your business every day, you may have heard the term SMTP. The SMTP protocol is very important because it makes a big difference in the emails you send to your customers and in your delivery c...

Creating a customer journey for your business can help you better understand and serve your customers. By mapping out the typical customer's experience with your company, you can identify potential areas of improvement and create...

First of all, let's talk about what Email Automation is. Email automation is a process whereby email marketing software is used to send out bulk email messages to a large number of recipients. The email messages can be customized...

Small businesses often find themselves at a disadvantage when competing against larger businesses. Not only do they typically have fewer resources, but they also have to be more creative in order to get their name out there. Mar...

Email segmentation is the practice of dividing your email list into smaller groups based on common characteristics. By segmenting your list, you can send more targeted and relevant messages to your subscribers, which can lead to ...

Emails are important – more than you could possibly imagine! According to a report, there are more than 4.5 billion email accounts in the world, and as many as 180 billion emails are sent every day. Such is the potential ...

Surveys for Restaurants: Knowing your Audience and Improving your Business In the highly competitive restaurant industry, understanding the needs and preferences of customers is essential for the success of any business. This i...