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In the ever-evolving landscape of digital marketing, one tool has stood the test of time, continually proving its effectiveness in fostering connections, driving engagement, and nurturing customer relationships — email mark...

Neuromarketing can be used in email campaigns to improve open and click-through rates. By understanding how the human brain responds to various marketing stimuli, you can create emails that are more likely to be opened and clicke...

If you have just finished with your email newsletter, you must know that clicking on that send button can be nerve-wracking. As challenging as it to write a compelling newsletter, it is equally hard to tell if our newsletter is m...

Know how to use GIFS in your campaigns and easily import them into your messages You find them in all social networks, in daily conversation they have replaced the casual hello and good morning. They are usually fun and youthful,...

Write a hotel-focused email marketing campaign. It can be a series of emails with travel tips, information on special offers and packages, or even a simple "welcome" message for guests who have booked a room. Whichever you choose...

Learn which are the 6 statistics of your email marketing campaign that you should watch Statistical analysis is a fundamental part of email marketing, as it is for all the strategies that digital marketing allows us to achieve. T...

Design a newsletter is not an easy task, for this reason, aprofessional email marketing tool offers you a catalog of Email Newsletter Templates that allow you to save time in creating your email marketing campaigns, by providing ...

Father's Day presents a significant opportunity for businesses to boost sales and engage with their audience. One powerful tool to accomplish this is through an effective email marketing campaign. In this article, we will explore...

If you have already tested the waters through email marketing, you must have heard about the term tags.So what are tags and what is all this hype surrounding them? This is what this article is all about. Here, we will talk about ...

In the fast-paced world of digital marketing, crafting visually appealing and engaging emails is essential for capturing your audience's attention. While HTML and CSS might seem like old hat for web design, when it comes to e...

A reactivation campaign is an email marketing campaign that is designed to encourage inactive subscribers to re-engage with a brand. Inactive subscribers are those who have not interacted with a brand for a period of time, and re...

If you want to start building your contact list for email campaigns or increase the one you have, you are probably asking yourself where you should start, and how to get these email addresses. In this article we will tell you how...

Do you know what is one of the major challenges in email marketing campaigns nowadays? Perhaps, it is not the emails opened or deliverability rate, but recipients to take action and click on email campaigns once they open and rea...

Valentine’s Day is around the corner. So what are your plans as a professional marketer? While you must spend time with your loved ones, you should also make the most out of this opportunity and promote your products. If you want...

When classes are back in session, the days of rest and vacation have come to an end, and students return to their work routines and classrooms. It is a moment where there are new challenges, new changes and of course, in which co...

For many Marketing specialists it is almost a norm to say that email marketing campaigns should always be sent between Tuesday and Thursday in the morning hours. But, in some cases, even the least expected day can be successful. ...

Developing a good email marketing campaign strategy is important if you want to be sure your email marketing campaigns are successful. The main objective of the campaign is to be profitable without too much trouble since it shoul...

10 Easter Newsletter Ideas for Great Results Elevate Your Campaign with Mailpro's Easter Templates and Tips As we embrace the vibrant season of Easter, businesses and marketers are given a golden opportunity to forge deep...

It is possible that as the owner of a small company, you’d previously thought that email marketing is not effective and that it is only for large corporations with large contact lists. We feel the need to tell you that it is time...

The Email PreHeader can be defined as the text summary that lies next to the subject line when you view the mail from the inbox. It is that line that gives an idea of ​​what the message contains, this line of text that for many m...

It is clear that email marketing holds heaps of value and potential as a channel for communicating with your customers and users. The precise data provided by email campaigns generated by professional Email Marketing software, ha...

Getting the customer's attentionis one ofthe most complicated tasks that entrepreneurs, advertisers ormarketers face,in both traditional media and the digital world.Words areanessentialpartof email marketingand using Copywritingt...

Email and SMS campaigns can complement each other very well. While email is a great way to reach a large number of people with your message, SMS campaigns can be more effective when targeting a smaller, more specific audience. By...

Creating a great email trigger campaign can be hugely beneficial to your business. By personalizing your messages and targeting the right customers, you can increase sales and improve customer loyalty. Here are some tips for crea...

Use Email Heatmaps to Improve your Email Campaigns Welcome to Mailpro's guide on leveraging email heatmaps to supercharge your email marketing campaigns. In today's fast-paced digital landscape, understanding how your a...

The tests of A and B are sent to different segments of users to study their behavior regarding the content. That is, you can check which versions generate higher opening rates, click-through rates or more interaction with the CTA...

Email marketing can be a great way to reach out to potential and current customers. But how do you know if your email marketing campaigns are actually effective? In this blog post, we'll show you how to measure the ROI of you...

There is a great need to measure the activities marketers are doing to enhance your business’s value and success. It should be done to analyze the data that your client views and understand their way towards your services. In thi...

There are many different types of email marketing campaigns that you can try. In this article, we'll explore the most common types of email marketing campaigns and explain what they are and how they can help your business. Email ...

Setting up an email marketing campaign is not as simple as sending emails to customers. It requires proper planning, targeting the right customers, and most importantly, determining the right amount of budget needed to run the ca...

Did you know email drip campaigns generate 80% increased sales at 33% less cost? Well, yes! It is true. In fact, companies have noticed an increase of 20% in their sales after using drip campaigns to nurture leads. No matter how ...

Get thebasicsof emailing in PDF and for free! Download the guide 1) Targeting The return on investment (ROI) is important and can only be achieved if this first step is properly carried out. It is inde...

Sometimes the Blog vocabulary may seem a bit technical so to make sure that everyone understands here is a glossary of the E-Mail campaign. The beginners will find all the basic Terms and It will be Also be A good Refresher for...

Keeping track of the activity generated by your email marketing platform is now easier since Mailpro offers you a monthly report of email and SMS campaigns. On a month by month scale, you will be able to find out the general st...